How Boyd Industries Uses 3D & AR to Help Customers Understand Medical Equipment Online

When you are buying medical equipment, photos are not enough.

You need to understand how it looks, how it fits, and how it works before you ever speak to a sales team.

That is exactly the problem Boyd Industries set out to solve.

About Boyd Industries

Boyd Industries has been manufacturing specialty dental and medical equipment for nearly 70 years.

Their products include operatory chairs, surgical tables, delivery systems, and clinical cabinetry. These are used by healthcare professionals around the world.

These are not simple products. They are detailed, configurable, and often part of larger clinical setups.

That makes how they are presented online extremely important.

The Problem with Traditional Product Pages

Most product pages rely on static images.

For complex equipment, this creates friction.

Customers are left asking:

• What does this look like from other angles?
• How big is it really?
• Will it fit into my space?

So what happens next?

They delay decisions.
They book calls just to understand the basics.
Or they leave.

A Better Way to Show Products

Boyd Industries upgraded their website experience using SwiftXR.

Instead of just showing products, they let customers interact with them. You can see how Boyd Industries uses interactive 3D and AR directly on their website.

1. Explore Products in 3D

Visitors can rotate, zoom, and inspect each product directly on the website.

There is no guessing and no need to imagine how things look.

Customers get a clear understanding of the product from every angle.

2. See It in Your Space with AR

Customers can place equipment like operating chairs into their real environment using augmented reality.

This is especially useful for:

• Clinic owners planning new spaces
• Architects designing layouts
• Teams evaluating fit and spacing

It answers one of the most important questions instantly:

Will this work in my space?

3. Make Decisions Faster

Instead of relying on sales calls for basic understanding, customers can explore on their own first.

This leads to:

• Better informed buyers
• Fewer back and forth conversations
• A smoother buying process

As Boyd Industries puts it:

What Changed for Boyd Industries?

By adding 3D and AR to their website, Boyd Industries:

• Made complex products easier to understand
• Improved how customers engage with their site
• Reduced friction in the buying journey
• Created a more intuitive experience

Most importantly, customers gain confidence before the first conversation.

Why This Matters for Your Business

This is not just about medical equipment.

If you sell products that are:

• Complex
• High value
• Customizable
• Hard to visualize

Your customers are asking the same questions.

If your website cannot answer those questions clearly, you are losing potential buyers.

Get Started with SwiftXR

You do not need a technical team to create interactive product experiences.

With SwiftXR, you can turn your product pages into something customers can explore, understand, and trust before they ever reach out.

Start simple.
Pick one product.
Make it interactive.

Let your customers experience the difference.

Book a call today